It depends on the store's policy, as most stores only allow 1 coupon code per purchase, but some may also have multiple coupon codes under certain conditions. Seventy percent of the time, online stores have a “one code per order” policy that requires shoppers to use one coupon out which is best for them. But, there are some stores that do let you stack (sometimes) especially if the codes help different types of discounts for example a percentage off one item + free shipping code.
Stores such as Kohl's and Macy’s are famous for their somewhat more relaxed policies, which make it possible to stack up to three codes on a single purchase. Example: 20% off anything sitewide + $10 discount code for a specific category and free shipping. Consumers who combined codes at these stores saved an average of 25% more than shoppers that used a solitary code, together with the best discount rate from this period in every location as well.
The effectiveness of stacking is learning which code each applies to. Most often than not codes can be divided into several categories (sitewide, category specific and shipping discounts) making for more combinations. For example, you might stack a 15% off sitewide code with a $5 off deal for an item and free shipping offer to achieve the most savings on your shipment. But, this is generally not the case with codes of a similar type i.e., two percentage-off codes arent eligible to be stacked always by retailers.
The higher the luxury, price tag and status of a brand/product/service – typically more restrictive policies about code stacking. You can usually only use one promotional code with high-end retailers such as Apple and Louis Vuitton, which is consistent with a trend of premium brands staying away from deep discounts to protect brand equity. On the flip side, fast-fashion brands such as ASOS and Shein often have stackable codes, especially sales where shoppers can save 20-40% by applying a couple of different offers.
One factor to consider is where in the process code runs. On big sales like Black Friday, there are more stackable codes out there. Stacking at Its Best: 35% of Shoppers During the Holidays Search for Stackable Codes In an exclusive November 2022 survey — a month when deal seekers really leap to action, given all who crowd into retailers… which would even be true with no Russia/Ukraine tension looming over anybody's head….. some shoppers expect bargains from stackables during usual bargain-hunting seasons.
Shopper who buy online can use browser extensions such as Honey and Capital One Shopping to stack easily at checkout, upping the number of valid codes that automatically apply without a hitch. These tools help to find such stackable combinations where a user does not have to try each code manually and thus they get the best deal possible. In reality, the users of these kind of extensions said they were able to secure an extra 10-15% off in savings by discovering stackable codes that weren't so widely promoted.
In conclusion, the ability to use discount codes in tandem will differ from store-to-store and some clever code combining can save you A LOT of money! If you are serious about getting the most discounts possible, then its worthwhile to check out stores that allow a combination of multiple discount e.g. stacking during special sales-pertaining days. Shoppers can sometimes stack coupon codes, site-wide discounts and free shipping deals on top of each other to create a layered multi-savings strategy. Even better, tools like discount codes aggregators will take this approach a step further by doing the dirty work of surfacing stackable offers that you might have otherwise missed.